Granot is Israel’s largest regional agricultural cooperative, founded in the early 1940s and owned by 43 kibbutzim and moshavim. It brings together 20 industries and corporations across agriculture, agribusiness, infrastructure, holdings, and innovation
Every few years, Granot organizes a vacation for its employees, with a unique theme and location each time. This year, the getaway took place in northern Israel under the event name “Growing in the North.” The customer requested that an avocado be included in the logo, as it is their best-selling product.
Below are the two logo options that were not selected, followed by the chosen logo.
Here is the program, styled in a new design language I created that evokes the colors and atmosphere of northern Israel, as well as the brand itself and its best-selling avocados.
